Project case study
Digital Dyatel
Website for an online reputation agency: development and SEO
Technology stack
- Typescript
- Next.js
- shadcn/ui
- Tailwind CSS
Digital Dyatel looks after companies’ online reputation: it pushes negative results out of search and works with reviews. People arrive with a problem like a bad article on the first page of Yandex and have never heard the terms “ORM” or “SERM”. The site explains each service in plain words and leads the visitor to an inquiry.
A site that talks to the client
The site is structured like a conversation with a client. First it explains how reviews and search results affect sales, then lays out the services, shows results, the team, and reviews, and ends with an inquiry form. At every step the visitor gets an answer to the question that comes up next.
The first screen names the service right away. Below the headline “Online reputation management” come the service areas, and the main button offers a free SERM audit.
Services without jargon
Terms like ORM and SERM mean little to most clients, so every service area gets its own card with a name, a plain-language description of the task, and a starting price. Review management, reputation from scratch, positive content, and monitoring read as a set of solutions rather than a list of terms.
Building trust
The achievements block gathers the agency’s main numbers: more than 20 brands brought into the top 10 of search results, over 200 pieces of negative content removed, and a client satisfaction rating of 4.9 out of 5. Cases are shown with an NDA note: company policy does not allow full disclosure of projects, so each card has a “View case” button, with a “I want the same” button next to them.
Before the inquiry form, visitors meet the team. Cards with photos, names, and roles scroll as a carousel.
Video reviews are built into the general review feed. A card with a still from the clip and a “Watch the review” button sits among the text ones, so a visitor can either read a client’s story or hear it from the client in person.
Development
Forms appear in several places across the site, including the final “Still have questions?” block with three fields and separate consents to data processing. Inquiries go to the agency’s inbox, and the footer offers WhatsApp and Telegram links for quick contact.
The team, reviews, and cases scroll as carousels, and frequent questions are collected in expandable lists. That keeps a long site compact on a phone.
SEO and results
The agency sells work on search results, so its own site has to look good in them. Target queries were collected for the project, and the structure and section headings follow them. The texts for services, the FAQ, and cases were reworked. Indexing in Yandex and Google, loading speed, and analytics are all set up.
The FAQ block does two jobs at once. It eases the client’s fears and answers the queries people use to look for a solution, such as “how to tell that a company needs to start working on its reputation” and “can competitors attack my reputation.”
The site is live, indexed, and bringing the agency inquiries. Every block of the site serves one goal: explaining a service, showing the people behind it, or giving one more reason to get in touch.
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